The theme of King is innovation, design, detailing and quality, reflected in its simplicity and subtlety. We create garments for the streetwise, smart, trendsetters, those who drive the bandwagon – as opposed to jumping on it. Fashion with its essence in this modern, urban environment, it is more than a label, it is a representation of style, of distinction, of independence, the ethos through which we live our lives. The brand is KING – coming correct since 2003